Welcome👋
I’M NABIL ROCHD_
I am
Nabil Rochd34 y/o
Crafting digital visual identities and UX/UI experiences.
0
+
Years of experience
I turn user insights into impactful visual universes, crafting technically-optimized interfaces that strengthen brands and engage audiences.
Phone
+212674517150
nabil.rochd.91@gmail.com
UX/UI Design: Professional Certificate
GoMyCode / Jul 2021
User Experience (UX) · User Interface Design · User-centered design · UX research · Information architecture · Wireframing · Prototyping
UI Design: Professional Certificate
California Institute of the Arts / Jan 2021
User Interface Design · User-centered design · Wireframing · Prototyping
Front-end Coding: Professional Certificate
3W Academy Morocco (now ARK-x Academy) / Nov 2019
Front-end development · HTML5 · CSS · JavaScript
Graphic Design: Bachelor's Degree
Art'com Sup / 2010 - 2013
Branding · Visual identity · Art direction · Communication · Graphic Design · Web Design · Adobe Suite
UX/UI DESIGNER
CID-Conseil Ingénieurie et Développement / Avr. 2026 - Currently
• Design and optimization of user journeys and interfaces for mobile apps and websites
UX/UI DESIGNER
Algo Consulting Group / Jul 2022 - Oct 2025 (3 years 4 months)
• Design and optimization of user journeys and interfaces for mobile apps and websites
UX/UI DESIGNER
Queto / Oct 2021 - May 2022 (8 months)
• Design and optimization of user journeys and interfaces for mobile apps and websites
WEB DESIGNER
Mosaïk Communication / Jan 2020 - Oct 2021 (1 year 10 months)
• Creation of digital graphic content for social media: illustrations, GIFs, motion design
• Website mockups
• Visual identity and style guide creation
WEB/PRINT DESIGNER
TRIBAL DDB / Jan 2016 - Mar 2018 (2 years 3 months)
• Creation of digital graphic content for social media: illustrations, GIFs, motion design
• Visual identity and style guide creation
• Website mockups
WEB DESIGNER
Fusion Digital Agency / Jan 2015 - Jan 2016 (1 year)
• Creation of digital graphic content for social media: illustrations, GIFs, motion design
• Website mockups
• Visual identity and style guide creation
Visual identity & Art Direction
Strategic visual identity design: definition of artistic directions and the graphic charter, including the identification of product/service values, logo creation, development of patterns and iconography, selection of the color palette and typographic system, as well as the creation of coherent visual and graphic universes.
UX Audit & UX Design
Assessment of current experience (benchmarks), user testing and journey analysis, identifying friction points and optimization opportunities (usability, accessibility, performance). Agile UX Sprints: problem framing and iterative validation with user-centered solutions.
Graphic/UI Design & Front-end Dev
Full visual production and UI design: user flows, wireframes, interactive Figma mockups. Paired with technical collaboration with development teams: delivering an optimized design system and integration support (HTML/CSS/JS) for faithful implementation.
AMOSYS
Client portal web app for insured users
MOD KSA
Mobile app and back office for Manasik
AlHajj management
ONSSA
Visual identity and Mobile/Web app for
phytosanitary surveillance & alert system
QUOTELO
Web app for managing and booking seminars,
groups, events and meetings
STUDIO VINTAGE
Vintage shop visual identity
M72
Mobile app to manage performance and services
of a connected gym
ID BOURSE
Visual identity and stock-market news website
VOLKSWAGEN
4x3 billboards and social media posts
ROYAL AIR MAROC
4x3 billboards and social media posts
SEAT
Social media posts
MAYBELLINE
Social media posts
CIH BANK
4x3 billboards and social media posts
IBIS HOTELS
Website banner
AMOSYS
UX/UI DESIGN
Client:
AMOSYS
Category:
UX/UI Design
Implementation of a landing page and a client portal web app designed for insured users.
UX Challenge / User Flow
Service digitization often creates fragmented experiences where insured users struggle to view their overall coverage and anticipate next steps. The main challenge was to centralize subscribed protections intuitively while streamlining critical processes. The user journey starts with a concise overview of active coverages, continues with a personalized estimate module for coverage extensions, and ends with a digital claim submission flow including a preview of handling stages.
WIREFRAMES
UI DESIGN (Web App)
MOD KSA
UX/UI DESIGN
Client:
MOD (Ministry Of Defense) KSA
Category:
UX/UI Design
Definition of the user experience and unified interface design for the Manasik Al Hajj digital ecosystem, including the pilgrims' mobile app and the MOD KSA operational back office.
UX Challenge / User Flow
The Manasik Al Hajj app must balance spiritual guidance (religious direction, ritual orientation) with logistical fluidity (accommodation, transport) while giving MOD KSA operational control via the back office. The challenge is to orchestrate a transparent link between sacred resources accessible on mobile and optimized physical flows monitored in real time. The primary user journey begins with ritual personalization tools, integrates automated accommodation-transport management synced with the back office, and enables MOD managers to dynamically reallocate resources during usage peaks.
WIREFRAMES
UI DESIGN (Mobile App)
UI DESIGN (Web App BackOffice)
ONSSA
Visual identity - UX/UI DESIGN
Client:
ONSSA (National Office for Food Safety)
Category:
Visual identity - UX/UI Design
Design of the visual identity and user experiences/interfaces for the web and mobile application managing the national phytosanitary surveillance and alert system.
VISUAL IDENTITY
UX Challenge / User Flow
Designing a push-notification and intervention-tracking system that guarantees the reliability of each alert and instant feedback between field agents and the back office. The goal is to ensure field officers receive relevant alerts in real time, confirm case handling with one click, and immediately sync their report to the central dashboard. Agents receive a detailed push notification (zone and alert type), review a pre-filled form, confirm handling with optional photos/comments, then validate so the back office automatically sets the alert status to “In Progress”.
WIREFRAMES
UI DESIGN (Mobile App)
UI DESIGN (Web App BackOffice)
QUOTELO
UX/UI Design
Client:
QUOTELO
Category:
UX/UI Design
Experience/interface design for Quotelo, synchronizing seminar planning and real-time tracking via a web application.
UX Challenge / User Flow
The challenge was to create a single platform handling seminar, meeting and public event bookings without friction. The unified flow starts with an event-type selector producing adaptive forms, synchronizes space availability in real time, and offers a centralized dashboard to monitor all bookings.
WIREFRAMES
UI DESIGN (Web App)
STUDIO VINTAGE
Visual identity
Client:
STUDIO VINTAGE
Category:
Visual identity
Visual identity for a vintage-style clothing shop.
VISUAL IDENTITY

M72
UX/UI Design
Client:
M72
Category:
UX/UI Design
Designing user experiences/interfaces for M72, aligning performance tracking and real-time results within a mobile app.
UX Challenge / User Flow
The task was to merge personal performance management, service booking and biometric tracking into a coherent mobile experience for users with diverse goals. The flow prioritizes a personalized onboarding that defines the fitness profile, then dynamically switches between a simplified progress dashboard for beginners and advanced analytics for experienced athletes, with automatic wearable synchronization.
WIREFRAMES
UI DESIGN (Mobile App)
ID BOURSE
Visual identity - UX/UI Design
Client:
ID BOURSE
Category:
Visual identity - UX/UI Design
Visual identity and UX/UI design for ID Bourse, turning complex stock market data into intuitive navigation on desktop and mobile.
VISUAL IDENTITY
UX Challenge / User Flow
The core challenge was to create a financial platform accessible to beginners while meeting the technical needs of advanced traders. This required a segmented user flow: newcomers are guided to structured educational content while experts access advanced analysis tools directly, with both flows converging into shared practice spaces.
UI DESIGN (Website)
UI DESIGN (Mobile responsive)

IBIS HOTELS
Web design
Client:
IBIS HOTELS
Category:
Web design
Proposal of a website banner for a spring offer.
Where I’m based
Casablanca, Bourgogne
Morocco